I am Rob Cameron
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T2 2017 Sale periods

Art direction of photography & roll-out of print assets for the T2 2017 sale periods.

Art Direction / Digital roll-out / Print roll-out

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Photography for sale periods presents a unique set of problems. Its generally impossible to know several months out what product availability will be, or how quickly something will sell out. For this reason, sale imagery is often generic and tired.

By using blank product as a surface for projected type, we produced a suit of product and brand centric images while avoiding over representing any specific product. The resulting images were used in digital promotions, printed media and environmental signage across more than eighty stores.

 
 
 
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The resulting images were used in digital promotions, printed media and environmental signage across more than eighty stores.